Apple Inc.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold. As of 2010, it is one of the largest technological corporations by revenue and the most valuable tech company in the world.

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,the company was called Apple Computer, Inc. for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010

History of the world

The history of the world is the recorded memory of the experience of Homo sapiens. Ancient human historybegins with the invention, independently at several sites on Earth, of writing, which created the infrastructure for lasting, accurately transmitted memories and thus for the diffusion and growth of knowledge.Nevertheless, an appreciation of the roots of civilization requires at least cursory consideration to humanity's prehistory.

During the Agricultural Revolution between 8,500 and 7,000 BCE in the Fertile Crescent humans began the systematic husbandry of plants and animals — agriculture. It spread to neighboring regions, and also developed independently elsewhere, until most humans lived sedentary lives as farmers in permanent settlements centered about life-sustaining bodies of water. The relative security and increased productivity provided by farming allowed these communities to expand. They grew over time into increasingly larger units in parallel with the evolution of ever more efficient means of transport.

Surplus food made possible an increasing division of labor, the rise of a leisured upper class, and the development of cities and thus of civilization. The growing complexity of human societies necessitated systems of accounting. Beginning in the Bronze Age this led to writing.

Civilizations developed on the banks of rivers. By 3,000 BCE they had arisen in the Middle East's Mesopotamia (the "land between the Rivers" Euphrates and Tigris),[9] on the banks of Egypt's River Nile, in India's Indus River valley,[13][14][15] and along the great rivers of China.

The history of the Old World is commonly divided into Antiquity (in the ancient Near East, the Mediterranean basin of classical antiquity, ancient China, and ancient India, up to about the 6th century); the Middle Ages, from the 6th through the 15th centuries; the Early Modern period,] including the European Renaissance, from the 16th century to about 1750; and the Modern period, from the Age of Enlightenment and the Industrial Revolution, beginning about 1750, to the present. In Europe, the fall of the Western Roman Empire (476 CE) is commonly taken as signaling the end of antiquity and the beginning of the Middle Ages.

A thousand years later, in the mid-15th century, Johannes Gutenberg's invention of modern printing, employing movable type, revolutionized communication, helping end the Middle Ages and usher in modern times, the European Renaissance and the Scientific Revolution.

By the 18th century, the accumulation of knowledge and technology, especially in Europe, had reached a critical mass that brought about the Industrial Revolution. Over the quarter-millennium since, the growth of knowledge, technology, commerce, and of the potential destructiveness of war has accelerated, creating the opportunities and perils that now confront the human communities that inhabit the planet.

History of USA

The first residents of what is now the United States emigrated from Asia over 15,000 years ago by crossing Beringia into Alaska. Archaeological evidence of these peoples, the ancestors of the Native Americans, dates to 14,000 years ago.

Christopher Columbus was the first European to land in the territory of what is now the United States when he arrived in Puerto Rico in 1493. The subsequent arrival of settlers from Europe began the colonial history of the United States. The Thirteen English colonies that would become the original US states were founded along the east coast beginning in 1607. Spain, France and Russia also founded small settlements in what would become US territory. The population of the Thirteen Colonies grew rapidly, reaching 50,000 by 1650, 250,000 by 1700, and 2.5 million by 1775. High birth rates and low death rates were augmented by steady flows of immigrants from Europe and slaves from the West Indies. Occasional small-scale wars involved the French and Indians to the north, and the Spanish and Indians to the south. Religion was a powerful influence on many immigrants, especially the Puritans in New England and the German sects in Pennsylvania, with boosts from the revivals of the First Great Awakening. The colonies by the 1750s had achieved a standard of living about as high as Britain, with far more self-government than anywhere else. Most free men owned their own farms and could vote in elections for the colonial legislatures, while local courts dispensed justice. Royal soldiers were rarely seen.

The colonists did not have representation in the ruling British government and believed they were being denied their constitutional rights as Englishmen. For many years, the home government had permitted wide latitude to local colonial governments. Beginning in the 1760s London demanded the colonists pay taxes. The new foreign taxes on stamps and tea ignited a firestorm of opposition. The British responded with military force in Massachusetts, and shut down the system of local self government in what the colonists called the Intolerable Acts.

After fighting broke out in April 1775, the colonies ousted all royal officials and set up their own governments, which were coordinated out of Philadelphia by the Continental Congress. The American Revolution escalated into all-out war. Despite local King George loyalists, the new nation declared independence in July 1776 as the United States of America. After Americans captured the British invasion army in 1777, France became a military ally, and the war became a major international war with evenly balanced forces. With the capture of a second British invasion army at Yorktown in 1781, the British opened peace negotiations. The Treaty of Paris in 1783 proved highly favorable to the new nation.

The new national government proved too weak, so a Constitutional Convention was called in 1787 to create an alternative. The resulting Constitution of the United States, ratified in 1788, created a federal government based on the ideology of republicanism, equal rights, and civic duty. The first ten amendments known as the Bill of Rights quickly followed, guaranteeing many individual rights from federal interference. The new national government under President George Washington built a strong economic system, designed by Alexander Hamilton, that settled the wartime debts, created a national bank and sought economic growth based on cities and trade, more than farming. Hamilton formed the Federalist Party to gain wide local support for the new policies, which were opposed by Thomas Jefferson. The Jay Treaty of 1795 opened a decade of trade with Britain, which was at war with revolutionary France, who feared British influence would undermine republicanism, set up an opposition party, and the First Party System based on voters in every state, began operation in the mid-1790s. Jefferson tried to coerce the British into recognizing America's neutral rights, stopping the seizure of sailors on American ships and the aid of hostile Indians in the West. When that failed the U.S. declared the War of 1812 against Britain. The war was militarily indecisive but guaranteed American independence and friendly relations with the British Empire, which controlled Canada.

With the Louisiana Purchase in 1803 westward expansion of the United States crossed the Mississippi River. This was encouraged by the belief in Manifest Destiny, by which the United States would expand east to west, reaching the Pacific after the conquest of Mexico in 1848. The slaveholding South in 1861 tried to break away and form its own country in response to threats to its peculiar institution—slavery. The Civil War lasting four years became deadliest war in American history. Under the leadership of Republican Abraham Lincoln the rebellion was crushed, the nation reunified, the slaves freed, and the South put under Reconstruction for a decade.

Rapid economic growth, fueled by entrepreneurs who created great new industries in railroads, steel, coal, textiles, and machinery operated by millions of immigrants from Europe (and some from Asia), built new cities overnight, making the U.S. the world's leading industrial power. With Germany threatening to win World War I in part by sinking American ships, the U.S. entered the war in 1917, supplied the material, money and to a degree the soldiers needed to win. The U.S. partially dictated the peace terms, but refused to join the League of Nations, as it enjoyed unprecedented prosperity in the 1920s. The crash of 1929 started the worldwide Great Depression, which was long and severe for the entire country. A New Deal Coalition led by Franklin D. Roosevelt dominated national elections for years, and the New Deal in 1933-36 began a new era of federal regulation of the business, support for labor unions, and provision of relief for the unemployed and Social Security for the elderly.

The U.S. joined the Allied Forces of World War II in December 1941 after the Japanese attack on Pearl Harbor. Postwar hopes that the new United Nations would resolve the world's problems failed, as Europe was divided and the U.S. took the lead in the Cold War with a policy of containing Soviet expansion. Containment led to wars in Korea (a stalemate) and Vietnam (lost). Economic prosperity after the war empowered families to move to the suburbs and engage in a Baby Boom that pushed the population from 140 million in 1940 to 203 million in 1970. The industrial economy based on heavy industry gave way to a service economy featuring health care and education, as America led the way to a computerized world. The end of the Cold War came in 1991 as Soviet Communism collapsed. The U.S. was the only military superpower left, but it was challenged for economic supremacy by China, which remained on good terms with the U.S. as it embraced capitalism and by 2010 was growing much more rapidly than the U.S.

The Civil Rights Movement ended Jim Crow and empowered black voters in the 1960s, which allowed blacks to move into high government offices. However, the New Deal coalition collapsed in the mid 1960s in disputes over race and the Vietnam War. The Reagan Era of conservative national policies, deregulation and tax cuts took control with the election of Ronald Reagan in 1980. By 2010, political scientists were debating whether the election of Barack Obama in 2008 represented an end of the Reagan Era, or was only a reaction against the bubble economy of the 2000s, which burst in 2008 and became the Late-2000s recession with prolonged unemployment.

Blues

Blues is the name given to both a musical form and a music genre created primarily within the African-American communities in the Deep South of the United States at the end of the 19th century from spirituals, work songs, field hollers, shouts and chants, and rhymed simple narrative ballads. The blues form ubiquitous in jazz, rhythm and blues, and rock and roll is characterized by specific chord progressions—the twelve-bar blues chord progressions being the most common—and the blue note, notes that for expressive purposes are sung or played flattened or gradually bent (minor 3rd to major 3rd) in relation to the pitch of the major scale.

The blues genre is based on the blues form but possesses other characteristics such as specific lyrics, bass lines and instruments. Blues can be subdivided into several subgenres ranging from country to urban blues that were more or less popular during different periods of the 20th century. Best known are the Delta, Piedmont, Jump and Chicago blues styles. World War II marked the transition from acoustic to electric blues and the progressive opening of blues music to a wider audience. In the 1960s and 1970s, a hybrid form called blues rock evolved.

The term "the blues" refers to the "blue devils", meaning melancholy and sadness; an early use of the term in this sense is found in George Colman's one-act farce Blue Devils (1798).Though the use of the phrase in African American music may be older, it has been attested to since 1912, when Hart Wand's "Dallas Blues" became the first copyrighted blues composition. In lyrics the phrase is often used to describe a depressed mood.

Pepsi

It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race".The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company and it declined on each occasion.

jeans

The word "jeans" comes from the French phrase bleu de Gênes, literally the blue of Genoa. Jeans fabric, or denim, originated independently in two places: the French town of Nîmes, from which 'denim' (de Nîmes) gets its name; and in India, where trousers made of denim material were worn by the sailors of Dhunga, which came to be known as dungarees. The advent of American style denim over-alls introduced a new era for this fast-growing textile industry. Randy Bister, a potato farmer from South Carolina, was the first to utilize "over-alls" as farm attire.

At the same time, denim trousers were made in Chieri, a town near Turin (Italy), during the Renaissance, and were popularised in the 19th century. These trousers were sold through the harbour of Genoa, which was the capital of the independent Republic of Genoa which was long an important naval and trading power. Early examples of trousers were made for the Genoese Navy, which required all-purpose pants for its sailors. They required pants that could be wet or dry, the legs of which could be worn while swabbing the deck. These were laundered by dragging them in nets behind the ship hip, and the sea water and sun would gradually bleach them to white. They were worn by Genoan sailors and stevedores in France.

Zippo

George G. Blaisdell founded Zippo Manufacturing Company in 1932, and produced the first Zippo lighter in early 1933, being inspired by an Austrian cigarette lighter of similar design. It got its name because Blaisdell liked the sound of the word "zipper" and "zippo" sounded more modern. On March 3, 1936, patent was granted for the Zippo lighter.

Zippo lighters became popular in the United States military, especially during World War II — when, as the company's website says, Zippo "ceased production of lighters for consumer markets and dedicated all manufacturing to the U.S. military." The Zippo at that time was made of brass, but as this commodity was unobtainable due to the war, Zippo used steel during the war years. While the Zippo Manufacturing Company never had an official contract with the military, soldiers and armed forces personnel insisted that Base exchange (BX) stores carry this sought-after lighter. While it had previously been common to have Zippos with authorized badges, unit crests and division insignia, it became popular among the American soldiers of the Vietnam War, to get their Zippos engraved with personal mottos. These lighters are now sought after collectors items and popular souvenirs for visitors to Vietnam.[5]

After World War II, the Zippo lighter became increasingly used in advertising by companies large and small through the 1960s.Many of the early advertising Zippo lighters are works of art painted by hand, and as technology has evolved, so has the design and finish of the Zippo lighter. The basic mechanism of the Zippo lighter has remained unchanged.

In 2002 Zippo expanded its product line to include a variety of utility-style multi-purpose lighters, known as the Zippo MPL. This was followed in 2005 with the Outdoor Utility Lighter, known as the OUL. These lighters are fuelled with butane. In August 2007 Zippo released a new butane lighter called the Zippo BLU.

A museum called Zippo/Case visitors center is located in Bradford, PA at 1932 Zippo Drive. This 15,000 square foot (1398 m²) building contains rare and custom made Zippo lighters, and also sells the entire Zippo line. The museum was featured on the NPR program Weekend Edition Sunday on January 25, 2009. The museum also contains an enormous collection of Case knives. Since the Zippo company's 60th anniversary in 1992, annual editions have been produced for worldwide Zippo collectors.

From 1949 to 2002 Zippos were also produced in Niagara Falls, Ontario, Canada.Since 1933, over 400,000,000 Zippo lighters have been produced.

In 2009, Zippo announced plans to purchase Ronson, a long-time competitor in the lighter market. On February 3, 2010, the deal was finalized.

Internet

Before the wide spread of internetworking (802.1) that led to the Internet, most communication networks were limited by their nature to only allow communications within the stations on the local network and the prevalent computer networking method was based on the central mainframe computer model. Several research programs began to explore and articulate principles of networking between physically separate networks, leading to the development of the packet switching model of digital networking. These research efforts included those of the laboratories of Donald Davies (NPL), Paul Baran (RAND Corporation), and Leonard Kleinrock at MIT and at UCLA. The research led to the development of several packet-switched networking solutions in the late 1960s and 1970s, including ARPANET and the X.25 protocols. Additionally, public access and hobbyist networking systems grew in popularity, including unix-to-unix copy (UUCP) and FidoNet. They were however still disjointed separate networks, served only by limited gateways between networks. This led to the application of packet switching to develop a protocol for internetworking, where multiple different networks could be joined together into a super-framework of networks. By defining a simple common network system, the Internet Protocol Suite, the concept of the network could be separated from its physical implementation. This spread of internetworking began to form into the idea of a global network that would be called the Internet, based on standardized protocols officially implemented in 1982. Adoption and interconnection occurred quickly across the advanced telecommunication networks of the western world, and then began to penetrate into the rest of the world as it became the de-facto international standard for the global network. However, the disparity of growth between advanced nations and the third-world countries led to a digital divide that is still a concern today.

Following commercialization and introduction of privately run Internet service providers in the 1980s, and the Internet's expansion for popular use in the 1990s, the Internet has had a drastic impact on culture and commerce. This includes the rise of near instant communication by electronic mail (e-mail), text based discussion forums, and the World Wide Web. Investor speculation in new markets provided by these innovations would also lead to the inflation and subsequent collapse of the Dot-com bubble. But despite this, the Internet continues to grow, driven by commerce, greater amounts of online information and knowledge and social networking known as Web 2.0.

History of video games

The origin of video games lies in early cathode ray tube-based missile defense systems in the late 1940s. These programs were later adapted into other simple games during the 1950s. By the late 1950s and through the 1960s, more computer games were developed (mostly on mainframe computers), gradually increasing in sophistication and complexity.[n 1] Following this period, video games diverged into different platforms: arcade, mainframe, console, personal computer and later handheld games.[1]

The first commercially viable video game was Computer Space in 1971, which laid the foundation for a new entertainment industry in the late 1970s within the United States, Japan, and Europe. The first major crash in 1977 occurred when companies were forced to sell their older obsolete systems flooding the market. Six years later a second, greater crash occurred. This crash—brought on largely by a flood of video games coming to the market—resulted in a total collapse of the console gaming industry worldwide, ultimately shifting dominance of the market from North America to Japan. While the crash killed the console gaming market, the computer gaming market was largely unaffected. Subsequent generations of console video games would continue to be dominated by Japanese corporations. Though several attempts would be made by North American and European companies, fourth generation of consoles, their ventures would ultimately fail. Not until the sixth generation of video game consoles would a non-Japanese company release a commercially successful console system. The handheld gaming market has followed a similar path with several unsuccessful attempts made by American companies all of which failed outside some limited successes in the handheld electronic games early on. Currently only Japanese companies have any major successful handheld gaming consoles, although in recent years handheld games have come to devices like cellphones and PDAs as technology continues to converge.

Coca Cola

The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca. He may have been inspired by the formidable success of Vin Mariani, a European cocawine.

In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Coca. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine,[13] Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product.

John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.
Old German Coca-Cola bottle opener

In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.
This Coca-Cola advertisement from 1943 is still displayed in the small city of Minden, Louisiana.

Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company. The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.